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"Why Article Marketing is the Easiest, Cheapest, Most Effective Way to Promote Your Product!" 

© Avril Harper, Chartered MCIPD, Dip PM

Article marketing, namely where you write articles and use them to drive traffic to your websites and blogs, is one of the easiest ways, also one of the least expensive and most effective ways to get people to visit your promotions, and to make money for you. 

This is especially so for articles detailing and recommending specific products, in which case you are tempting prospective buyers to visit your websites - the hottest kind of traffic there is - compared to writing articles that do not focus on a specific subject and are merely designed to drive traffic to a website in the hope that visitors will buy.

So writing review articles generates people who are keen to buy, compared to product unrelated articles that can still generate backlinks to your websites, but not necessarily from people wanting to buy your product or click on an affiliate link at your site.

I personally recommend using article marketing to promoting affiliate products available at ClickBank and Amazon, and other affiliate directories, whether you upload those articles to your own websites and blogs or to article directories. 

There are three main ways to make money from articles listed at major article directories:

-  From people reading your article who click on your resource box to visit your website where they make a purchase or click on a commission generating link at your site. 

-  From publishers downloading your article from the directory and uploading it to their own websites where they must provide an active link back to your website.  So that other publisher’s traffic can become your traffic also, and a good source of income for you.

-  From people keying words into search engines who see your article and click on the link to read it.  The reality is that major article directories enjoy heavy traffic from search engines, like Google, and that means your article can be viewed hundreds of times at online directories, compared to much fewer times for the average website owner.

But your articles have to be informative, also well written, and contain benefits to readers, otherwise search engines might ignore your article even on the world’s most popular directories.  And that’s why it’s not a good idea to upload plr articles to directories, or others taken from the public domain, in both cases where potentially hundreds of people can upload the exact same article.  Not to mention the fact that uploading heavily duplicated articles can get you banned from a directory, rightly so, as well as ruining your reputation as a writer and getting you expelled from other directories.